Adding links is a strong SEO strategy that can really add value to websites. There are a few problems with this type of activity though and in order to get the best results it is worth being aware of the issues and building your campaign around them. Sometimes it can be better to use link building services to avoid these problems.
Common Issues with Link Building
1. Not being accepted for breaking the rules: This is a problem if you are using social bookmarking sites, article marketing and online directories especially. Each site will have different rules so you need to read through them all and build your link around it.
2. Your link is not optimized: On each of the sites you place your link you need to have carefully thought out the best keyword or words to use. Also if the site permits Meta descriptions you should work on this to make your linking useful to your SEO campaign. Never leave these two sections out if you are given the opportunity to add details.
3. Content surrounding the link damages your page rank. Search engines want to see great content that is original. There is no point adding poor content just to place your link in there. For maximum benefit create worthwhile content that is written for readers with the aim to give them some information, entertainment or tips for example.
4. Knowing where to place the links online is also a problem. Many sites accept links but not all of them can help your site rank higher in the search engines. Investigate the sites and see if they are valued by their readers or users and check to see that the search engines have given them a good page rank too.
When to Use Link Building Services
If you do not have time to manual link building it could be worth investing a small amount of cash into outsourcing your campaign. There is no need to spend a fortune and you can find quality services who will not charge you the earth for their expertise.
Link building services help businesses to traverse the various websites to create a strong campaign.