All major companies need an effective recruitment strategy. New starters who join the company will play a vital role in the short term drive for performance and will hopefully develop long-term growth and progress their careers. In a very real way, recruitment at the present moment determines much of a company’s future business direction.
The UK’s leading independent provider of commercial van insurance recently launched a new initiative designed to ensure the right people join their business. Autonet Insurance deals with a wide range of insurance products including van insurance, tools in van insurance and vehicle breakdown insurance. They are one of the country’s strongest providers of van insurance quotes and have expanded rapidly over the last few years. Several hundred staff have been recruited since 1998, when the company was started with just a handful of employees. Such rapid expansion had to be carefully managed to ensure the quality of service to all their customers.
Clearly, this means that quality recruitment plays a key role in Autonet Insurance’s strategy. They understand that it’s vital to preserve levels of service even in periods of fast expansion, so instead of merely advertising vacant positions, they decided to take a more proactive role and team up with local radio stations to encourage the best candidates to consider working in the insurance industry.
The radio promotions took the form of interviews with existing staff and were aimed at letting listeners know what the company is like to work for. The insurance industry may not be the first that comes to mind when people entering the job market are looking for a new career, but this campaign may have gone a long way towards dispelling myths about what work in this field means and encourages more high-quality jobseekers to try companies of this kind. Very intelligently, Autonet Insurance is looking to improve the quality of applicants that respond to their vacant posts.
The Article is written by autonetinsurance.co.uk providing van insurance and van insurance quote. Visit www.autonetinsurance.co.uk for more information on autonetinsurance.co.uk Products & Services