A leading charity is calling on women in the UK to donate their unwanted bras to a good cause. Oxfam wants the items because of the high price they raise in West Africa.
According to the organisation, British women are hoarding almost £1.2 billion worth of unworn bras or around nine each at an average price of £16. Because of this, it has launched the Big Bra Hunt and it hopes to collect one million of the items of lingerie.
It also found that 33 per cent of female consumers who have unused bras no longer wear them because they had forgotten they owned them, while 22 per cent admitted they were simply hoarders.
Meanwhile, ten per cent were of the belief that charity shops would not accept bras.
Responding to the findings, Oxfam’s head of retail brand Sarah Farquhar said: “This research really shows the vast number of bras women in the UK leave forgotten and unloved in their drawers.”
A number of celebrities are supporting the initiative, including Helen Mirren, Zoe Ball and Miquita Oliver.
Commenting on the target, Dame Helen Mirren remarked: “I’m sure many women have a number of bras stowed away left untouched for years. The Big Bra Hunt really highlights how every last item donated to Oxfam can be used in a truly unique way, making a real difference to people all around the world.”
By getting rid of some of their items of lingerie in this way, female consumers may be able to make more space for new products. These days, it is easy for them to stock up on fantastic offerings, including Ultimo bras, Fantasie bras and much more.
Meanwhile, as long as women know where to look for these products, they can purchase them at great value prices with the minimum of hassle.
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