Corioliss was started in 2002 making them one of the newest haircare product producers around. They primarily make hair straighteners, but have recently branched out and begun to make other hair care items such as hairdryers.
When Corioliss was founded, you only really found hair straighteners in salons. Therefore, few firms made them, without much demand there was no point. Over the next few years, hair straighteners went from being specialist salon equipment to being a must have item for women across the world and it was Corioliss straighteners that most people wanted to buy.
Why Corioliss Straighteners are so Popular
The main reason Corioliss straighteners are so popular is that they are such good quality. They really do a good job and can produce perfectly straight hair without a lot of effort. It is possible to get salon results at home. They can cope with any amount of curl and produce perfect results every time.
Right from the start Corioliss decided to use modern materials to provide the best results. Once they had established which materials worked the best they honed their manufacturing technique and concentrated on bringing the price of their product down. They did not want to produce straighteners, which only salons could afford to own. Right from the start, their target consumers were private individuals. It took a little while but they finally managed to find the balance between quality and price and offered their products to members of the public.
Corioliss also understood that it was important for their straighteners to look good too. By concentrating on producing stylish products, they manage to appeal to all age groups. In particular, teenagers, which it turned out were a key market for them.
Where to Buy Corioliss Straighteners
Initially Corioliss only offered their straighteners via salons. However, this was always a stopgap solution, which enabled them to launch the product while they worked out their distribution network. Like so many firms they realised that the only way to get products into the hands of consumers was to use the web. Today, the vast majority of Corioliss straighteners are sold online. As well as being able to buy direct from their website you can also buy from one of their many distributors websites.
If you want a pair of Corioliss straighteners or one of their fantastic, hairdryers visit The Modern Man website. We sell the entire range at fantastic prices.