There is a huge array of graphic design styles to choose from. That is great when you want a unique logo for your business to ensure that you really stand out from the crowd.
However, there is a drawback to having so much choice. There is such a thing as too much choice, which can make the decision making process seem overwhelming. Luckily, there are a some things you can do to sprucely narrow down your choices.
Choosing Graphic Design Styles
If you are an existing company who already has a brand and logo it is a good idea to use your existing branding as a base for your new branding. Logo is most effective part of website. Carrying over your existing company colours into your new branding narrows down your choices considerably. Taking your existing logo and deciding to update it also helps to narrow down your options.
The products you sell can sometimes help you to narrow down your choice of graphic styles. If you sell 1920’s products, you will find that a art deco graphic style works well. However, if you sell modern products you want modern graphics.
Your choice of graphic design styles is also narrowed down by the age of your customer base. If the majority of your market is made up of over 60s you do not want to use a style that involves luminous colours and fonts that are too overwhelming.
Getting the Best Choice of Graphic Design Styles
The easiest way to speed up the decision making process and come up with the right design for you is to engage the help of a professional.
Professional graphic designers have plenty of experience, which they can use to make sure that you find the best graphic design styles for your company. Look on-line at a few graphic design company websites. If you like what they have done for other people you are likely to like what they do for you. Bookmark those whose previous work you like and add them to your shortlist. Narrow your list down to three companies and speak to all three before making a final decision.
FIJ Design are an excellent all round graphic design company, from brand identity to logos + stationery, they can cater for a multitude of website design solutions as well.
