When it comes to creating high quality ecommerce websites, one of the most important factors to consider is the ecommerce software or shopping cart platform that will be used. There are many choices but one of the most popular is the open source Magento platform. It is considered to be among the best by developers and website owners because it is extremely flexible while also being robust. It can be customised and personalised to more accurately meet the requirements of the website owner.
Accessibility is important to an ecommerce business and Magento delivers in this respect. Sites that benefit from Magento development can be accessed and viewed on all screen sizes so whether your visitors and customers use their mobile phone, tablet PC, or desktop computer, they will be able to experience everything that your website has to offer. It will automatically detect mobile browsers and display the mobile optimised version of a site.
Flexibility is key not only to developers but to website owners and visitors. The Magento platform enables website owners to implement flexible pricing options. Discounts and offers are easy to run and this includes multiple purchase discounts as well as storewide offers. Payment options are also flexible and PayPal and numerous other payment gateways and payment options can be integrated into the newly developed website. Its flexibility is definitely one of Magento’s biggest selling points.
There are many SEO tools and features that can be used to help improve sales and increase traffic levels. A website developed using Magento is SEO friendly and a variety of useful tools, including Google Analytics, can be easily and quickly integrated into the design. Products can be categorised and unique descriptions, reviews, and other content added to each of the pages to really benefit the user and the website owner.
Magento is a highly developed and extremely flexible ecommerce platform. It is popular with website owners, developers, and customers because of the range of features it offers. It is open source, which means that developers can work with the code of the site to create even more powerful and beneficial results.