Let us all face the truth today: television, radio, and print – any advertising school would tell you that these are a number of the foremost basic and traditional advertising channels. The planet Wide Web – now, the cyberspace has become a part of the more stable and prominent channels for products and services promotions.
Advertisers follow any medium where they will streamline their products or services. Digital marketers have long understood the facility of the web as far as advertising and brand promotion are concerned. Due to online marketing and advertising, branches and sorts of this marketing platform emerged, like program optimization (SEO), pay per click (PPC), and price per impression (CPM). However, online advertising continues to evolve, which suggests many other advertising platforms exist in today’s markets.
The massive availability of the web thanks to portable devices like laptops, tablet computers, and smart phones has resulted in other sorts of online advertising, including advertising in podcasts. If you’re not very conversant in podcasts, this definition by Wikipedia may shed some light. Basically, today’s podcasts are based online and that they are often watched or heard through apps and websites. As long as you’ve got Internet connection, you’ll listen or watch a podcast. Most topics under the sun are covered by podcasts. Love cars? There’s a podcast for that. Love game hunting? There’s a podcast for that. So, is advertising on podcasts really worth a shot? This might be a loaded question but dissecting associated components, pros and cons, and feasibility can lead us to answers.
The bitter truth that any digital marketer must affect is that audiences don’t like commercials. Since podcast programs usually have limited time, from quarter-hour to an hour, audiences want to urge the simplest out of them without having to affect lengthy advertisements. Majority of podcast listeners/viewers only want to urge information they have, no more, no less. Hence, audiences tend to be wary of commercials. So, during this sort of podcast culture, will advertising work? Yes, but with little considerations on the length of your time the products or services are advertised. Promoting your brand for less than 60 seconds won’t bug podcast audiences since it only takes little portion of the show. However, if you enforce promoting relentlessly as if you’re advertising on TV, likelihood is that, listeners/viewers are going to be turned off, compromising the goals of your ad campaign. As it is, the rule of thumb when it involves advertising on podcasts is: make it short but catchy.
For example, promoting your CFD trading expertise on podcasts might not be too easy to successfully accomplish but once you get the hang of it, everything will continue your way. Podcast audiences tend to be very loyal and appreciative of the programs they follow, which is why targeting them are often beneficial on your part. Your audience is extremely specific that you simply can easily relay your message to them. Additionally, because they believe the programs they follow, you’ll expect them to advertise the products and services you’re promoting to their friends and colleagues. However, the challenge on the part of the digital marketer is to take care of reference to their specialized audiences to stay them loyal.
If you’ve got a CFD trading venture which will be related to specialized market, you’ll want to think about advertising on podcasts that are associated with your business. For example: if you’ve got an electronic gadget business, you’ll want to advertise on podcast programs doing gadget reviews, news, and predictions. Simply put, make your brand relevant to the subject to realize the eye of the audience.