Single Customer View refers to the linking of customer data in order to provide companies with a more accurate view of a single customer across different areas of business. By linking data in this way, it is much simpler for companies to find the information that they need much more quickly, thus, making them much more efficient.
Single Customer View Databases
Single Customer View is implemented using specially designed databases which are able to hold all marketing data in a secure online application, where is can be easily accessed as and when needed. By placing all data into one secure interface, the process of logging and finding data is more efficient and this means that businesses are able to cut costs by implementing a SCV in their company.
Keep Track
Single Customer View is extremely beneficial to large organisations who deal with thousands of customers each week. It allows them to quickly identify a customer and all of their previous dealings with the company.
Traditionally, companies would be dealing with several different documents relating to any one customer and this made the process of finding relevant information a difficult and inefficient one. With SCV, however, everything a staff member needs to know about a client is accessible at the touch of a button, making the experience a much more pleasant one for both staff and client.
Streamline
By using Single Customer View software, a company is better able to streamline their data storage systems by collecting all the data for one person in one place. This means that less electronic databases are needed than ever before, which makes things much easier for everyone involved.
Keeping track of customers has always been difficult. Many have similar names, addresses and phone numbers, which can lead to confusing mistakes if a good database system is not in place. SVC solves these problems by keeping every individual’s data together, even if it was submitted to different departments or branches of the same company. This means that fewer mistakes will be made, which, in the age of data protection, is a very important thing.
Qbaze are the creators of Single Customer View, a software system which streamlines data storage. Visit them to find out more about SCV and how it can help transform your business today.
