Relationship-based selling is a tried and tested technique where businesses train their sales executives to prioritise connection building with a client (prospective or existing) before pitching a product or service. Importance Of Relationship-Based Selling Most of the time, a product or service is being sold by sales executives by only highlighting Unique Selling Points of the same. However, over the years, it has been witnessed that this trick is losing its efficacy. Hence, relationship … [Read more...]