Not everybody understands what is meant by database marketing. However, it is actually quite simple. Any firm that carries out marketing campaigns has a list of contact details, which they refer to when they send out marketing materials. In its simplest form this is a list of businesses and either postal addresses or e-mail addresses. … [Read more...]

An increasing number of firms are buying business lists from The Data Octopus. They are doing so to ensure that their marketing is more targeted and therefore more effective. … [Read more...]

An awful lot of people do not think that they know what stakeholder management is. Yet, it is something many people are involved in on an almost daily basis, without realising it. … [Read more...]

What Is Meant By Single Customer View? The phrase single customer view is used in connection with data firms hold about their customers. In most cases, firms hold details about their customers across several departments and areas of the business. … [Read more...]